The Boston Consulting matrix is represented by four quadrants-question marks, stars, pets (commonly a dog) and a cash cow.

This way, if you need to cut something, you can do so based on evidence. You’ll find it easier to analyze whether a business or sector of your organization is profitable and by how much. These two factors are dependent upon market share and growth as drivers. Essentially, it helps you decide where you should invest based on two factors: If you want to analyze your business’s market share and growth prospects, the BCG model is one way to do it. Very simply put, the BCG model is a tool to help you build a profitable business.Īs we understand from the BCG matrix full form, it has been developed by a consulting group that is well-renowned, respectable and trusted. The BCG model helps them make decisions on whether they should invest in new technology, discontinue a product to analyze market share and growth. Created by BCG, the Growth Share matrix is a helpful tool for businesses to assess their portfolio or products and services. The BCG matrix stands for the Boston Consulting matrix. Market Growth Rate–What Does It Mean For Your Business?.Relative Market Share–What Does It Mean?.What Are Relative Market Share And Market Growth Rate?.The Boston Consulting Matrix-An Overview.The BCG matrix or the Growth Share Matrix is a portfolio management framework developed in 1968 by Boston Consulting Group’s founder, Bruce Henderson.ĭiscover how the BCG matrix helps in strategic management and what the BCG matrix is based on. From effectively moving to online events and creating everything from disinfectant booths to vegetable washes, businesses explored new avenues to stay afloat.īut how do organizations make decisions around divestment and investment? One way is to use the BCG matrix. During the pandemic, many organizations and businesses have hashed out new and improved business strategies to keep up with the rapidly changing environment.

Bcg growth share matrix